The Best Movie Trailers of the Week

The Best Movie Trailers of the Week

Dec 19, 2014

Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.


Cinderella

I’ve got a love-hate relationship with this new Cinderella. When I started watching the film’s very first trailer, I was ready to write it off as a schmaltzy take that adds nothing to the original fairy tale. But then, all of a sudden - colorful dresses! A cute prince! Magic! Helena Bonham Carter as the Fairy Godmother! Sure enough, this new international trailer for the film has the same effect. Scoff at the straightforward approach to the narrative all you want, but there’s a reason this story is told over and over again. It’s hard not to get swept up in the charm and magic of the narrative, and especially when it’s got such a stellar cast and vibrant imagery to go with it.

 

 

Kumiko, the Treasure Hunter

This trailer for David and Nathan Zellner’s new film reveals just one, single story detail, but when paired with a string of stunning shots and an exceptionally stirring tone, that one detail is all that’s necessary to spark interest in more. Once you’ve given this piece a watch, go read up on the true story the film is based on. I’d like to bet after doing that, you’ll have to come back to check out the trailer once more.

 

71

There are a lot of layers to the situation in 71, but this trailer actually manages to offer up a comprehensive sense of what’s going on in an easy-to-digest and engaging manner. There’s a reason Jack O’Connell is hitting it big right now; he’s got this undeniably captivating on-screen presence. All you need are those few brief moments with his son at the beginning of the piece and you instantly care for his character’s well-being. From that point on, the trailer never lets go, expertly blending Belfast riot facts with explosive imagery, making you feel the gravity of the situation that O’Connell’s character just walked into.

 

 

Taken 3

This Taken 3 holiday promo isn’t as creative as it could have been, but you’ve got to give the 20th Century Fox marketing team points for trying. Plus, at this point, it’s almost as if the franchise is parodying itself so there’s definitely something appealing about a promo that plays into it.

 

 

What are your favorite movie trailers of the week?

 

 

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