Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
That very first teaser for Annabelle was a good one, but this full trailer goes above and beyond. It doesn’t offer up just one good scare and call it quits. There are a bunch of very effective creepy moments and they’re all incredibly different. We’ve got director John R. Leonetti establishing an exceptionally eerie environment by utilizing all layers of his frame in one moment, and another where he toys with the audience by hinting at the bloodshed to come. Then there’s that scene at the very end of the piece where an appearance shift catches you totally off guard. This is some smart, innovative and very well-composed stuff. October 3 really can’t come soon enough.
The Nightcrawler promotional campaign has been an attention grabber ever since that first viral video hit about a month ago. There’s just something about Jake Gyllenhaal’s work in this role that totally freaks you out, but also has this mesmerizing quality that makes you fascinated by his character. This new full trailer takes that to an even greater extent because not only are you completely spellbound by the kind of person Lou Bloom is, but also by his new profession, too.
White Bird in a Blizzard
This new trailer for White Bird in a Blizzard makes quite the tonal shift. It kicks off as any teen romance might, with narration rehashing coming-of-age type changes and footage featuring loads of making out, but then, ever so slowly, things start to shift. Shailene Woodley reveals that her character’s mother disappeared at the 33-second mark, but it isn’t as cut and dry as that. Through a curious compilation of happy, sad and even somewhat disturbing imagery, the piece conveys that things aren’t as they seem and that something is seriously off, leaving you needing to know what exactly is going on.
Yes! This is exactly what Katie Holmes needs! Sure, Miss Meadows is a bit over the top, but it’s just so much fun to see Holmes go big for a change. Plus, the movie just looks like loads of campy, B-movie fun. Let’s just hope the full feature doesn’t overdo that melodrama. There’s nothing wrong with Holmes’ performance in that last little bit of the trailer, but if it had wrapped up with her saying, “That is so not an option,” that would have been the more powerful and memorable ending.
To be honest, this trailer for Wetlands makes me a bit nauseous, but oddly enough I couldn’t stop watching it. I’m as neat and clean as they come, so Helen’s behavior is basically my worst nightmare, but what makes it work is that Carla Juri earns it. Helen isn’t just uninhabited for the sake of shock value or a gross-out gag, but rather, that’s simply who she is because Juri establishes her as an oddly charming multidimensional character.
Men, Women & Children
Jason Reitman's Men, Women & Children doesn’t look like much fun, but as someone who’s connected via a phone, iPad, laptop, etc. 24/7, it’s hard not to connect with these characters. And that’s quite the accomplishment considering how much of this piece is devoted to highlighting the text bubbles appearing on the screen rather than the performances or the stunning cinematography. Everything is so well integrated that Men, Woman & Children could actually wind up being one of very few films to get on-screen social media right.
What are your favorite movie trailers of the week?
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