The Best Movie Trailers of the Week

The Best Movie Trailers of the Week

Aug 09, 2014

Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.


Penguins of Madagascar Trailer

The Book of Life

Many of my colleagues are gushing over The Book of Life, but to be honest I’m having a tough time adjusting to the style of the animation, accepting some of those very familiar romance-movie plot points and the fact that Maria looks like a Bratz doll. However, once you hit the point at which Manolo winds up in that other realm, whether you’re into his quest to win Maria’s heart or not, the mesmerizing quality of the world will pull you right in. Every single detail is so wildly fascinating that when the piece puts you back into the real world, you’ll be on board and eager for more.


 

1,000 Times Good Night

It’s impossible not to be taken by the imagery in this new trailer for 1,000 Times Good Night, and Juliette Binoche’s character’s occupation as well. She plays Rebecca, a wife and mother who also happens to be a top war photographer. In just about a minute and a half, this trailer manages to offer a sense of why she’s willing to risk her life for her pictures and also convey the problem that passion poses for her at home, and the dichotomy is incredibly profound and thought provoking.


 

Reclaim

The trailer for Reclaim isn’t particularly well structured and has some tonal issues, but it definitely benefits from the fact that this whole reclaiming operation is disturbingly fascinating. This video turns into a rather madcap action montage around the 1:20 mark, but it gets away with it because before it gets crazy, it offers up such a clear and engaging summary of what happens to Ryan Phillippe and Rachelle Lefevre’s characters that it’s impossible not to wonder what happens to them and their adopted daughter.   


 

The Theory of Everything

Whereas the Reclaim trailer resorts to an abrupt tonal shift, this new one for The Theory of Everything manages to cover many different feelings, tenors and concepts in a remarkably natural and cohesive manner. The opening romance is so simple, sweet and enchanting, but rather than throw Stephen’s condition at you and destroy it all to bits, the piece first hints at it in a way that doesn’t necessarily tip you off that something’s seriously wrong just yet. Instead, particular visuals just catch your eye, so when the big reveal finally does hit, it’s powerful and highly emotional, but not in a way that makes you feel as though you’ve been jerked around because the trailer has earned it. 


 

The Penguins of Madagascar

Perhaps it’s my weakness for supercute animals, but how can you not love Skipper, Kowalski, Private and Rico? Even though their antics are drowning in tacky trailer narration, the appeal of seeing them eat Cheezy Dibbles, waddle around and, on occasion, riverdance, is just undeniable. And that flipper bit? It’s flippin’ hilarious! Ken Jeong’s Short Fuse is bound to be one unforgettable animated character.


What are your favorite movie trailers of the week?

 

 

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