Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
The new domestic trailer for Dwayne Johnson’s Hercules is a little muddled and underwhelming, but that’s certainly not the case with the international edition. Whereas the domestic one takes a darker approach, using the death of Hercules’ family as the driving force and trying to up the momentum using Queens of the Stone Age’s “No One Knows,” the international trailer has far more success highlighting the film’s humor and using an orchestral beat to help set the pace and tone.
The Green Inferno
The serenity at the start of this new trailer for The Green Inferno is delightfully unnerving and gives that abrupt shift into the nightmarish components of the film an especially energetic quality. The all-too-familiar title cards announcing a director and his or her most popular credits tends to feel like a heavy-handed device to draw a crowd, but here they also serve the material well. The footage successfully sells the predicament as a deeply horrific scenario, but by reminding viewers the characters are in the hands of the guy who directed Hostel, the piece leaves you imagining the worst without even showing any R-rated visuals.
Step Up All In
For anyone who’s stuck with the Step Up franchise through the years, a fifth installment comes with an inherent draw. Deliver a montage of epic dance moves, throw in a few familiar faces and you’re all set. But why coast on preestablished hype when you can ramp things up a bit? Step Up All In’s teaser is a nice reminder of a fun thing, but this full trailer really gets you hyped. Rather than haphazardly slap together things that worked in the past, this piece gives them a more powerful beat and definition.
If I Stay
If I Stay’s new prologue promo is exceedingly hokey and there are elements of the tone, style and even some visuals that are a little too reminiscent of The Twilight Saga, but if you stick with it through the end, Mia (Chloe Moretz) makes an impression. By giving viewers the chance to be with Mia while she tries to process her situation, the trailer quickly strikes a connection, makes you invested and leaves you needing to know what happens.
The Purge: Breakout Live Experience
This entry is for a live event so it’s a bit of a cheat, but the ad for The Purge: Breakout is so effective, it deserves to be seen. For anyone with a thing for the Purge movies or haunted houses, this piece will have you scrambling to score tickets. Based on this trailer, it really could be an immersive, unnerving and truly challenging experience. I, for one, am dying to know how I’d fare, and soon enough I’ll be able to tell you because next week I’ll be going through the anarchy myself.
What are your favorite movie trailers of the week?
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