Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
The Snowpiercer promotional campaign is making an extraordinary turnaround heading into its June 26 debut. We got one trailer with a frenzied and confusing sampling of the story and then another that tried to wow us with action without any character development.
Then this gem arrived, a trailer that captures your attention in an instant through commanding dialogue and then builds momentum as it steamrolls through an enthralling world of politics, heart and thrills. This latest edition picks up right where that previous trailer left off – with the engine. We get a clear sense of what the train is, what keeps it running and why Chris Evans and co. need to put a stop to it, leaving you in full support of their mission
Regardless of the quality of the final feature, The Congress is a tough sell. You’ve got the human, more relatable end of it – a former star’s desperation to get back on top in an effort to help her son – but then there’s the out-of-this-world component. It’s a bizarre combination and especially tough to convey in just two minutes, but this new trailer manages to do so quite well. The first minute of the piece is so absorbing and engaging that by the time it switches gears and tests your open-mindedness with the animated realm, you’re in prime position to give it a chance.
This Is Where I Leave You
The new trailer for This Is Where I Leave You doesn’t boast any fresh or laugh-out-loud-worthy jokes, but it doesn’t need to. Simply seeing Jane Fonda, Tina Fey, Jason Bateman, Corey Stoll and Adam Driver playing a family is more than enough to get you on board. The circumstances are bleak and the comedy isn’t particularly successful, but the family dynamic is and the promotional campaign can definitely continue moving along with that being the chief draw.
Kill the Messenger
The first trailer for “Kill the Messenger” is a bit of a mouthful to start, covering Jeremy Renner’s occupation, the details of his investigation and how certain information could put him at risk, but it’s all well worth your attention because the moment the pieces come together, the revelation makes a direct hit. Even better, the promo doesn’t stop there. It then backs those shocking facts with passion, conviction and the threat of disturbing repercussions, and that’s what makes the scenario so impactful and tense.
The Book of Life
The first trailer for The Book of Life fails to present the narrative in a clear, engaging manner, but it’s tough not to want more when the visuals are so mesmerizing. This piece does suggest the style of animation could be too ornate and dizzying for a 90-plus-minute movie, but it is intriguing and at this stage of the marketing process, that’s all that’s necessary.
What are your favorite movie trailers of the week?
MORE FROM AROUND THE WEB: