Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
Sin City: A Dame to Kill For
Having come out of Sin City with absolutely no desire for more, it wasn’t surprising that the first two trailers for Sin City: A Dame to Kill For didn’t strike much of a chord. Both run with that same style and tone, but I couldn’t connect to it back then and that’s still the case now. However, the new red-band trailer they showed off at Comic-Con has something the other two don’t – an infectious beat. I’ve still got little to no idea what’s going in this narrative, nor do I care, but in this case that doesn’t stop the trailer from being a blast to watch. The visuals are bold and well composed, and they’re so well cut to “Babes” by Icy Blossoms that the piece winds up playing like an extremely catchy music video.
Mad Max: Fury Road
After all that development (well over 120 days of filming and close to two years of postproduction), who knew Mad Max: Fury Road would wind up being one of the biggest winners at Comic-Con? After the Warner Bros. Hall H panel, Mad Max is all I heard about the rest of the trip and now I know why-- this trailer is incredible! It’s barely got any dialogue yet you know exactly what’s going on, can effortlessly connect to Tom Hardy’s character and then get a big thrill watching him get a little revenge. It also doesn’t hurt that you can freeze-frame any random second of this piece and land on an absolutely stunning wall-worthy shot.
I’ve been wondering how Horns could possibly work ever since that rather silly-looking still of Daniel Radcliffe surfaced, and this trailer has the answer: with dark comedy. Perhaps this was evident to those who have read the Joe Hill book all along, but as someone with no knowledge of the source material, the tone of this trailer came as one heck of a nice surprise. The concept is ridiculous and it’s nearly impossible to take Radcliffe seriously with those horns, but this promo knows it and that’s what makes it work. If the full feature embraces the humor just as much, this could be loads of dark fun, perhaps in the vein of Jennifer’s Body.
We’ve known this one would be a bit offbeat since day one, but this trailer actually does the exact opposite of Horns. Michael Parks’ character is eccentric, to say the least, but this promo approaches his plan in a surprisingly grounded manner. Justin Long can be a little grating, but he still comes across as a nice, normal guy, so when he finds himself in this extremely unsettling situation, you believe it and that makes it exceptionally disturbing even though there isn’t a single gory image.
The Hobbit: The Battle of the Five Armies
When you’ve got a rather short teaser trailer with minimal story detail for what’s bound to be another epic adventure, delivering a solid sense of tone is absolutely vital--and the first promo for The Hobbit: The Battle of the Five Armies proves it. The combination of dialogue, footage and music are so in sync, it makes you feel the devastation of all this war, destroying any hope for peace before dropping this question on you; “Will you follow me, one last time?” The teaser makes you well aware of the danger ahead, and it gives that concluding element all the weight in the world, leaving you especially eager for the answer and what happens after.
What are your favorite movie trailers of the week?
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