The new international trailer for Deliver Us from Evil is undeniably unnerving, but the core concept of the film isn’t presented quite clear enough to make the eeriness of the material stick with you after the promo ends. If we learned anything from Sinister, it’s that director Scott Derrickson knows exactly how to etch especially creepy imagery and concepts into your mind, but for now, three other films make a more powerful impression through their promos.
The Best Stuff
You can’t really judge a film by its promo material, but based on what we’ve seen of Godzilla thus far, it just has to be good, right? Like its predecessors, this brand new extended look at the film is absolutely brimming with stunning visuals and honest drama. How could action sequences and performances this strikingly bold make sure an impression in just two minutes and 30 seconds and not intensify in the context of a full feature?
2. Wish I Was Here
Even though the new teaser for Zach Braff’s Wish I Was Here doesn’t deliver narrative information in the traditional sense, you still walk away with a comprehensive sense of the tone, environment and the characters involved. It does play more like a music video than a movie trailer, but the shots in it are so mesmerizing and expressive, it’s impossible not to become completely absorbed in what you’re seeing.
The new trailer for Chef plays a bit slow, especially compared to the pace of the actual film, but otherwise, it does offer a comprehensive sense of what to expect from the full feature – an inspiring and often amusing narrative filled with caring, passionate characters just trying to achieve their dreams.
The Worst Stuff
1. Venus in Fur
Having heard only the best about the Broadway production, there’s an intrinsic intrigue in Roman Polanski’s big-screen rendition of Venus in Fur, but this new trailer does absolutely nothing to build upon that. The French dialogue paired with the English voiceover is incredibly distracting, the tone is off, and, as presented here, there’s just no reason to like or become invested in these characters.
2. Dolphin Tale 2
The folks behind our very first look at Dolphin Tale 2 are really laying it on thick with this teaser. Sure, the first film scored nearly $100 million worldwide by flaunting an unquestionably heartwarming true story, but here the presentation of yet another unquestionably heartwarming true story is so heavy-handed, it’s just too cheesy to have the same effect.
3. Monkey Kingdom
The problem with this one is obvious: Lorde’s “Team” and Disneynature’s Monkey Kingdom just don’t mix, plain and simple. Perhaps there is a slight connection between living “in cities you’ll never see on-screen” and the fact that the movie is an adventure “never before captured on film,” but it’s a stretch to say the least.
What are your favorite and least favorite movie trailers this week?
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