The first official teaser trailer for Into the Storm is essentially disaster-movie porn, but it’s been quite some time since we’ve seen an outrageous big-screen natural disaster, so all destruction and no story is really the most marketable way to go. However, marketability is only one component of a good trailer and this week’s Best Stuff selections have many more.
The Best Stuff
1. The Purge: Anarchy
The teaser for The Purge: Anarchy was a little underwhelming, but apparently for good reason. It turns out that first promo was only a baby step back into the 12-hour free-for-all. The first full trailer, on the other hand, goes all in and it’s all the more satisfying because the original teaser paved the way. By introducing us to just two main characters in promo number one and then letting different leads take the spotlight at the start of the second, there’s the added appeal of seeing how their situations differ and also the thrill of seeing them all come together.
2. Let’s Be Cops
The idea of having Jake Johnson and Damon Wayans Jr. waltzing around pretending to be cops is pure gold, but really it’s just a gag and the appeal should expire fast. However, by the looks of this new red-band trailer for Let’s Be Cops, it seems as though the duo is rocking more than enough charm and spot-on humor to warrant a full feature. WARNING: The following trailer is NSFW.
3. X-Men: Days of Future Past
A nonlinear narrative is tough enough to sell in a full feature film, so it’s very impressive that the second official trailer for X-Men: Days of Future Past not only manages to connect the dots in a comprehensible manner, but also leaves room for a flood of drama and action that culminates in a pristine final shot that ensures the trailer will resonate.
The Worst Stuff
1. Teenage Mutant Ninja Turtles
Our very first look at Jonathan Liebesman’s Teenage Mutant Ninja Turtles lands in the Worst Stuff for two reasons: poor structure and missed opportunities. Based on William Fichtner’s opening dialogue, you’d think this piece would function as a thrilling reveal of the new Ninja Turtles, but no. One just pops up at a totally random moment and then the next glimpse is of another’s back. They’re not particularly pretty frames and also do nothing to build towards a big reveal. The opportunity to shower fans in nostalgia is further reduced by a meaningless scene of the turtles sliding down a snow-covered mountain. Perhaps the sequence has value in context, but it doesn’t do much for this tease. The sole moment that does is Michelangelo’s post-title tag. Now that should have been our first real look at the Turtles.
2. Last Passenger
This one’s got "straight to DVD" written all over it. The thing is, Last Passenger is actually arriving in select theaters on April 25. The film’s new trailer is totally uninspired and relies solely on its high concept. Because of this I am in no way convinced it’s worth a trip to the theater, rather just a rainy-day, in-home watch.
3. The Players
When you’re releasing a subtitled film domestically, you just can’t have a trailer full of quick cuts. There’s no way to keep up with the text. However, even after watching the new promo for The Players (4/4) multiple times to catch all the details, there’s still nothing to suggest the film is a standout. It’s just two guys running around and cheating on their wives to the tune of wedding-band stock music.
What are your favorite and least favorite movie trailers this week?
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