It’s been a rather light week for movie trailers, but good thing is it’s the bottom three that fell short, not the top. While we did pinpoint three new promos worthy of Best Stuff honors, only two dipped below the average to qualify as the worst, so this week we’re throwing in an “OK” designation to fill the void. Catch which trailers made the top and bottom as well as the one that landed right in the middle below.
The Just OK
1. Devil’s Knot
There’s already talk that Atom Egoyan’s Devil’s Knot could wind up a 2014 Oscar front-runner, but save for some notable talent and source material, this new trailer doesn’t quite reflect that. It’s well edited and maintains a decent pace as it plows through the plot points, but fails to make an impression on an emotional level.
The Best Stuff
The marketing campaign for Sabotage has been steadily improving since scoring a spot in the bottom three, and now it finally delivers a trailer worthy of the Best Stuff. Even though the action and firepower has always looked like a good deal of fun, the fact that this trailer also functions as a character piece makes it more than just a quick thrill. Here it has purpose and that makes the material more riveting than it has been.
2. Deliver Us from Evil
The piece ends too abruptly for my taste, but otherwise the first trailer for Scott Derrickson’s Deliver Us from Evil is both a thorough and highly appealing start to the film’s promotional campaign. The combination of the opening sound bites and the complete scene that follows is an excellent pairing. By providing a framework and then letting a lengthier moment from the film simmer, the trailer bears an eeriness that’s typically reserved for experiencing a scare in context.
3. The Quiet Ones
In a mere minute, the latest trailer for The Quiet Ones manages to convey an extensive amount of story details without ever feeling like an overdose of exposition. It has such a successful flow and pace that it’s only natural to absorb all of that information, which then bolsters the effect of the horrific imagery at the tail end of the piece.
The Worst Stuff
1. Hateship Loveship
I’ll watch Kristen Wiig in just about anything, but if she’s going to ditch the humor for pure drama, I want to feel it. But because the details of exactly why her character arrives to care for Sabitha (Hailee Steinfeld) are unclear, it’s tough to connect. It’s also quite problematic that, as presented in this trailer, Sabitha has no reason whatsoever to dupe Wiig’s character into going all the way to Chicago. No, you don’t want to give away the entire plot in a trailer, but because that issue is the core of this promo, it’s vital that it’s convincing.
2. Perfect Sisters
There is something charming about Abigail Breslin and Georgie Henley as a pair, but the appeal doesn’t last long thanks to poor editing choices and an absurd depiction of the story. The choice to stop for title cards about a quarter of the way through pulls you out of the narrative, but even worse the narrative then takes an outrageous turn the performances can’t support.
What are your favorite and least favorite movie trailers this week?
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