The new trailer for Dom Hemingway is both far from the best and far from the worst, but when a promo features Jude Law indulging in some sexy time with a stolen safe while in front of a crowd, it deserves to be seen. Watch Law going to the extreme in the most bizarre ways imaginable right here and then catch the pieces that fit the Best and Worst molds below.
The Best Stuff
1. The Amazing Spider-Man 2
The first trailer for The Amazing Spider-Man 2 has arrived, and turns out it was well worth the wait. There’s a lot going on here which does suggest the film could suffer from villain overload à la Spider-Man 3, but in trailer form, getting the chance to see Rhino in action, catch Peter Parker and Harry Osborn’s big reunion, see glimpses of Oscorp turning into an “evil empire,” get a taste of the extent of Electro’s wrath and more just makes you more eager to see how it all goes down on May 2, 2014. (And if you’re as into this promo as I am, Total Film’s Trailer Breakdown with Marc Webb and the cast is a worthwhile watch.)
2. The Secret Life of Walter Mitty
A six-minute trailer may sound like overkill, but in the case of this new Secret Life of Walter Mitty promo, the longer running time gives the material room to breathe, more accurately representing the pace and tone of the final feature while still feeling like a small sampling of the bigger picture. Perhaps it isn’t necessary, but it’s as though the marketing campaign hooks you with the two-minute-and-30-second trailers, but then reassures you that Walter Mitty will be worth your while here.
It’s tough enough to sell two living, breathing characters in a trailer so it’s quite astounding that the latest promo for Her actually manages to make the Scarlett Johansson-voiced operating system feel just as present and real as Joaquin Phoenix’s Theodore. The leads are layered, we get two opposing perspectives on the man-machine romance, the visuals are stunning and the song choice amplifies the tone. This trailer successfully creates a flawless representation of the film.
The Worst Stuff
Pompeii’s first teaser suffered from that hokey all-digital intro overloaded with fades to black, but even though this new trailer has far more footage to offer, it still doesn’t deliver an engaging narrative. The eruption and string of action-packed shots featured at the tail end of the trailer work well, so hopefully future promos add in a more riveting representation of the story and characters before the film rolls into its February 2014 release.
2. Back in the Day
This trailer literally pinpoints its own biggest problem with this line of dialogue: “Are you having some sort of midlife crisis and you thought reliving the glory days with your boys was gonna solve everything?” Even though we’ve experienced that basic premise time and time again, it can still work; you just have to put your own spin on it. Trouble is, this new trailer for Back in the Day suggests the full feature won’t attempt to do that in the least.
3. In Secret
Even though this one is only half worthy of Worst Stuff dishonors, it’s the first half of the trailer that’s the deal breaker. So if moviegoers are scoping the film out online, it’s as easy as a click of the mouse to take a premature pass. The piece just needed to get to the point quicker. Yes, you need character development in order for the central plot point to pack a punch, but the way the introductory portion of the trailer is formatted, your mind will wander before getting to the good stuff anyway.
What are your favorite and least favorite movie trailers this week?
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