Personally, Anchorman was an acquired taste. The film wasn’t laugh-out-loud funny the first time around, but during repeat viewings, I’m watching the whole thing through with a silly grin on my face. Hopefully that’ll be the case with Anchorman 2: The Legend Continues because, at the moment, the jokes featured in the new trailer aren’t all that funny. However, Brick’s green-screen mishap at the end certainly is and that gag was instrumental in keeping the sequel’s new promo well out of the bottom three this week.
The Best Stuff
The Hurricane Katrina opening functions as a highly effective attention grabber, but from there, the new trailer for Hours has absolutely no trouble pushing that familiar context into the background and letting the core narrative take over. This is an expertly edited piece that clearly presents the stakes, but rarely the answers, leaving you desperate to know how Paul Walker solves the problem.
Similar to the first trailer, some jokes flop, but this new promo for Neighbors boasts a swifter piece and delivers a far more cohesive atmosphere. Even though the piece doesn’t conjure as many laughs as it should, it still suggests that these characters could be a blast to spend some time with and at this stage of the marketing campaign, that’s just what you need to pique interest.
3. That Awkward Moment
The new trailer for That Awkward Moment is a bit of an anomaly. The jokes are all very familiar and the plot doesn’t seem to be going anywhere special, but who doesn’t want to hang out with Zac Efron, Michael B. Jordan and Miles Teller? The trio is oozing with infectious charisma so even though they’re running around, acting like jerks and whining about ridiculous (and self-created) relationship problems, you’re still eager to go along for the ride.
The Worst Stuff
1. Captain America: The Winter Solider
While it is a thrill to see these characters back on-screen, the first trailer for Captain America: The Winder Soldier has no momentum whatsoever and it’s largely due to the fact that it says absolutely nothing about the task at hand. It’s just too tough to be compelled by even the most impressive explosions, stunts and combat sequences when you’ve got no clue what Cap is fighting for this time around.
2. At Middleton
When you’ve got a film starring Vera Farmiga and Andy Garcia, you’ve got to have a better trailer than this. The way the story is stitched together in this promo makes At Middleton come across as your typical tacky rom-com, overloaded with one too many cutesy situations and lines of dialogue, but then there are moments when Farmiga and Garcia just nail their timing and exhibit such a powerful charm that when it ends, you’ll find yourself holding on to those moments in hopes that the final film will wind up being what you want rather than what this trailer suggests.
Sadly this one isn’t just the matter of a poor trailer, but poor material all around. Some of the characters’ body movements look impressively natural, but the faces are so cartoonish that the combination makes the overall look unappealing. Between that, the odd E.T. component and the Kellan Lutz roar that feels more like an onomatopoeia, there’s just little to no chance that the full feature’s got enough assets to overshadow these blatant missteps.
What are your favorite and least favorite movie trailers this week?
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