It’s too bad the trailers for Paranormal Activity: The Marked Ones and Devil’s Due dropped the same week because both are actually quite good. Sure, Devil’s Due is about having a demonic baby whereas The Marked One focuses on a possession, but by mixing paranormal entities with the shaky-cam perspective, you automatically wind up in the same category, making it impossible to choose between the two and leaving this week’s top three spots up for grabs.
The Best Stuff
1. The Grand Budapest Hotel
Have you been suffering from Wes Anderson withdrawal since Moonrise Kingdom came and went? The new trailer for The Grand Budapest Hotel will fix that. In addition to Anderson’s beautifully eccentric tone and style, the promo also highlights yet another curious dynamic duo – Ralph Fiennes’ Gutsav H and his lobby boy Tony Revolori.
The new trailer for Non-Stop may be drowning in Liam Neeson-saves-the-day cheesiness, but who doesn’t love watching Neeson growl his way through a film, beat up some bad guys and rescue helpless victims? Plus, he’s on a plane! Liam Neeson on a plane kicking some you know what while thwarting a midair attack. As far as trailers go, you can’t go wrong with that.
3. The Secret Life of Walter Mitty
The new extended international trailer for The Secret Life of Walter Mitty is Best Stuff-worthy in and of itself, but it also further demonstrates how exceptional this marketing campaign is as a whole. Even though there is repeat footage, each piece rocks standout identifying factors that make you feel as though you’re experiencing more of the story while still holding on to that same rousing building that made you fall for the film in the first place.
The Worst Stuff
1. Jack Ryan: Shadow Recruit
Like the film’s first trailer, this new global edition isn’t a poor promo per se, but if Jack Ryan: Shadow Recruit expects to draw an audience beyond those with a soft spot for spy thrillers and/or the books, the marketing campaign is going to have to tap into some narrative elements that prove Jack isn’t a James Bond, Jason Bourne, Ethan Hunt, etc. wannabe and has something new to offer.
2. Hercules: The Legend Begins
Kellan Lutz strutting around swords-and-sandals style makes for some nice eye candy, but otherwise all of the visuals in the first trailer for Hercules: The Legend Begins feel like 300 knockoffs. Even though director Renny Harlin touted the film’s romantic core as its defining component at New York Comic Con, based on this promo it seems as though action gimmicks were top priority.
The concept of a baby zebra popping out with only half his stripes and being shunned by his herd is actually kind of clever, but the trailer for Khumba strips the idea of all its fun by drowning the charm in an excess of narration. Not only is this incessant voice-over distracting, but it isn’t even necessary. The narrative is very clearly conveyed through the visuals and dialogue alone. Plus, who ever takes lines like, “Experience the adventure of a lifetime,” seriously?
What are your favorite and least favorite movie trailers this week?
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