No matter what, we’re always bound to end up with three best and three worst trailers of the week, but unfortunately this week’s best aren’t particularly wow worthy. They’re just the best of what we got. Take Walking with Dinosaurs for example. The animation in the film’s new trailer is downright incredible, but the talking dinosaurs? That added element almost totally extinguishes the appeal of the illusion. However, while this week’s leading trio all have shortcomings of their own, the good outweighs the bad and they still leave you eager for more.
The Best Stuff
The new trailer for Disney’s Frozen tests your patience for juvenile jokes and doesn’t manage to string together a clear-cut representation of the narrative, but the innocence and charm of the characters creates just enough appeal to put a smile on your face. C'mon, what packs more promotional power than that?
2. Big Ass Spider
Big Ass Spider couldn’t be arriving at a better time thanks to the Sharknado craze, and even better than that, Big Ass Spider isn’t just one big joke; in many ways, it’s a well-made film, too. Clearly there are some outrageous elements that one may not associate with quality cinema, but that’s because Big Ass Spider gives folks interested in seeing a movie called Big Ass Spider exactly what they want... and so does the film’s new trailer.
3. About Last Night
As presented in the new trailer for Steve Pink’s remake of About Last Night, the dueling relationships don’t meld particularly well, but the characters are likable and even relatable enough to create a connection. However, the prime selling factor here isn’t the film’s heart, but rather its, er, Hart. The comedic vigor of Kevin Hart and Regina Hall totally outshines Michael Ealy and Joy Bryant’s more earnest relationship, but at this point in the game there’s really nothing wrong with that.
The Worst Stuff
1. Tyler Perry’s A Madea Christmas
This isn’t funny, period. You’d think plopping Tyler Perry down dressed as Madea and having him play Santa Claus for a group of kids would spark some improvisational genius, but instead we get a string of obviously staged, unoriginal, and humorless clips that suggest this character has nothing left to offer.
2. Need for Speed
Perhaps this issue will abate as we move away from all things Breaking Bad and near the film’s March 14, 2014 release, but at the moment I don’t see Tobey Marshall (Aaron Paul), just Jesse Pinkman. The operatic approach is intriguing and the piece is loaded with gorgeous visuals, but as presented in this promo, there’s nothing to suggest Need for Speed is any different from the Fast and Furious movies.
3. Under the Skin
An extended trailer? More like an extended unpleasant mess. Adding lengthy shots of Scarlett Johansson and city streets fails to offer a way in, making the frustratingly cryptic and intolerable trailer from a few weeks ago feel even more unappealing, running the risk of testing moviegoers’ patience.
What are your favorite and least favorite movie trailers this week?
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