Dario Argento’s Dracula 3D is a bad film, period, but rather than reiterate the fact that this filmmaking legend is well past his prime, the new trailer actually evokes nostalgic response. You’ll have to wait until the film hits theaters on October 4 and then rewatch the piece to see if it’s got the same effect on you, but for now check out the trailers that hit it big thanks to a more traditional and immediate form of promo power.
The Best Stuff
1. Machete Kills
You know what people want from Machete Kills? Blood, violence, Charlie Sheen saying, “Machete kills. That’s what he does,” Mel Gibson calling himself a “genuine, high caliber, f****r-people-upper,” and Sofia Vergara rocking weaponized boobs and some serious fire power you know where. This new red-band trailer nails it. WARNING: This trailer is NSFW!
2. Zero Charisma
Whether you’re into role-playing fantasy games or not, there’s something fascinating about a group of grown men sitting down to engage in imaginary spell casting and swordplay, and the new trailer for Zero Charisma taps right into that. In fact, some of the appeal here actually comes from RPG sensation this new trailer gives off. You’re never going to become a Game Master yourself, but you can get a taste of the lifestyle through Scott Weidemeyer.
The black-and-white visuals and unique narration should take some time to get used to, but the two pair so well with the amusing yet heartfelt scenario, that everything almost immediately feels natural. In just two minutes, this Nebraska promo manages to introduce all the key players, convey an intriguing and oddly relatable situation, and present Alexander Payne’s latest world as a warm, inviting place that you’re eager to return to.
The Worst Stuff
1. Blue Is the Warmest Color
Anticipation has been sky high for Blue Is the Warmest Color ever since it was showered with rave reviews at Cannes, but the film’s new trailer doesn’t have the same effect. The filmmakers should be proud of the overwhelmingly positive reception, but the quotes in this trailer are often too long to read and don’t flow well with the visuals.
2. I Will Follow You into the Dark
I was all ready to pick on this one for having a bland Mischa Barton front and center, then the priority become judging it for the miserable transition into cheesy romance territory, but then it becomes something entirely different – and horrific. As presented in this promo, I Will Follow You into the Dark feels like three different films in one and not a single one of them work.
3. Grace of Monaco
The fact that Nicole Kidman stars as Grace Kelly will get Grace of Monaco all the attention it needs, but that’s actually quite problematic for the film’s new trailer. The idea of revealing Kidman as Kelly sounds like a smart tease tactic, but the problem is the big reveal is meaningless because she doesn’t look like Grace Kelly; she looks like Nicole Kidman.
What are your favorite and least favorite movie trailers this week?
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