The Best - and Worst - Movie Trailers of the Week

The Best - and Worst - Movie Trailers of the Week

Sep 13, 2013

There’s no passing judgment on the so-called Jurassic World pitch trailer because it isn’t an official promo and, more importantly, the details of the purpose of the piece are sketchy, but it’s still quite the treat for Jurassic Park diehards. The scenario is a little silly and the graphics aren’t theatrical quality, but the thrill of returning to the JP realm is undeniable. Hopes are high Jurassic World will make its way into the Best Stuff as we creep closer to its June 2015 release, but for now, we’ve got three other features deserving of that honor.

The Best Stuff

1. August: Osage County: When you’ve got a roster including Meryl Streep, Julia Roberts, Ewan McGregor, Chris Cooper, Benedict Cumberbatch and more, it’d be a crime not to put it to promotional use, but the best part about the new trailer for August: Osage County is that it doesn’t just make you want to see the film to catch the cast in action, but rather specifically to see these actors as these characters in this world. 


2. Escape from Tomorrow: The fact that director Randy Moore made Escape from Tomorrow guerilla style without Disney World’s permission was the immediate draw at Sundance, but now that the film’s first trailer has arrived, it looks as though that very real stunt could combine with the especially eerie fictional narrative to offer up an unforgettable and beautifully twisted experience.

3. Grudge Match: When you’ve got a movie that’s essentially Robert De Niro vs. Sylvester Stallone, you take that concept and milk it for all it’s worth, and that’s why the first trailer for Grudge Match is so successful. It isn’t straining for laughs nor are there any desperate attempts to prove the film’s got heart. This promo simply identifies the film’s hook and runs with it.


The Worst Stuff

1. Homefront: There are loads of promising elements in the first trailer for Homefront – namely the badass young lead, James Franco’s vicious character, and some wicked fight sequences – but none coalesce. The idea of a single daddy Jason Statham going up against Franco and Kate Bosworth in his daughter’s defense is one thing, but an undercover cop, malicious town mob mentality, and a meth operation? Hopefully a bloated trailer doesn’t lead to an overstuffed film, too.


2. The Art of Steal: Just because it’s been over six years since Ocean’s Thirteen doesn’t mean The Art of Steal will look any less like a tacky knockoff. The opening gag is totally unfunny, the character designations are painfully familiar, the cops are moronic, and absolutely nothing connects. Kurt Russell goes from stuntman to wheelman so he can snag a priceless book, but why? It’s the answer to that question that could have given the trailer a more unique identity. (If an innovative answer to that question even exists in the full feature.)


3. Plush: The super fan-stalker scenario is intriguing, especially nowadays, but the latest trailer for Plush is drowning in obnoxious cliché rock-star behavior and a lack of character development. The blur between Emily Browning’s husband, guitarist and stalker is curious, but because the promo fails to make you care about her character, it’s impossible to become invested in her situation.   


What are your favorite and least favorite movie trailers this week?

 

 

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