Other than Miley Cyrus’ half-naked teddy bear romp, one of the big takeaways from the MTV Video Music Awards was the very first teaser trailer for Divergent. As someone who’s very familiar with the book, seeing certain characters and scenes come to life is an undeniable thrill, but it’s also impossible to overlook the fact that the piece is a manic, quick-cut montage with a dizzying amount of fades to black. The March release still has all the potential in the world, but its first big promo is definitely weakened by the information overload and that leaves this week’s top three spots up for grabs.
The Best Stuff
1. The Inevitable Defeat of Mister and Pete
The build in the new trailer for George Tillman Jr.’s The Inevitable Defeat of Mister and Pete isn’t as powerful as it could be and the piece gets a bit melodramatic due to the heavy-handed use of B.o.B’s “Ghost in the Machine,” but the charm of the duo that is Mister and Pete is so engaging, it’s all that’s necessary to make this a highly effective promo.
2. Dallas Buyers Club
The first trailer for Dallas Buyers Club is one of the most comprehensively effective promos out there. Not only does it successfully convey a significant amount of information in just under three minutes, but it sells each and every bit of it with an impressive amount of heart. If this trailer is any indication, the full feature could put Matthew McConaughey in the running for some serious recognition.
3. Thanks for Sharing
Thanks for Sharing rocks a strong high concept, but after drawing you in with that appeal, the trailer switches gears to prove it’s much more than that. After nailing the comedic timing with on-point editing, the promo makes a gentle transition into the serious repercussions of sex addiction suggesting the full film could have the ideal balance of both.
The Worst Stuff
1. Child of God
Child of God will likely attract an audience simply because it’s a James Franco film with Cormac McCarthy roots, but for anyone who requires more than that, this trailer won’t even come close to doing the trick. There is something highly enigmatic about that shot of Scott Haze as Lester Ballard, but that alone with nearly 30 seconds of black-and-white text just isn’t enough to designate it a must-see film.
2. We Are What We Are
The new trailer for Jim Mickle’s We Are What We Are is undeniably moody, visually stunning and hints at stellar performances, but as far as the story goes, the presentation just isn’t clear enough to justify the unease. You don’t want to spoil a narrative in a promotional campaign, but this piece is shrouded in so much mystery, it runs the risk of wasting its assets by leaving the viewer without anything concrete to latch onto.
3. The Secret Lives of Dorks
The first trailer for The Secret Lives of Dorks sinks itself within 20 seconds thanks to a familiar and entirely unfunny joke. Sure enough, from that point on, it’s geek cliché after geek cliché. In fact, the lame characters and failed gags pile so fast, you likely won’t get through the trailer let alone make it to the full feature.
What are your favorite and least favorite movie trailers this week?
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