The Best - and Worst - Movie Trailers of the Week

The Best - and Worst - Movie Trailers of the Week

Aug 16, 2013

Vampire Academy will undoubtedly face an uphill battle courtesy of the Twilight Saga stigma, but the fact that its first teaser trailer makes it feel like a Mark Waters film does suggest it might be worth letting some more pretty teen vampires into your life. However, this promo doesn’t make the film a winner just yet, so three other movies snagged this week’s top honors.

The Best Stuff

1. Don Jon

It’s only one-minute long, but the new trailer for Joseph Gordon-Levitt’s Don Jon delivers the narrative basics, offers up some amusing scenarios, and rocks an infectious beat, ultimately doing exactly what any trailer should -- whether it’s a one-minute tease or a three-minute promo -- and that’s make the film look undeniably appealing.

2. How I Live Now

Pair Saoirse Ronan with Crystal Fighters’ “You & I” and you’ll undoubtedly want to stick around for more. Taking the trailer for How I Live Now one step further, once you’ve gotten nice and comfortable with Ronan’s Daisy and her new cohorts, the piece hits you with the turning point, and because you’ve had the chance to get to know and like the characters, what follows becomes even more effective.

3. Blue Caprice

Similar to when the Beltway sniper attacks were underway, the new trailer for the film adaptation of the events bears an unsettling eeriness that’ll leave you with a pit in your stomach. When every gunshot in this short promo makes your heart skip a bit, the full feature is just bound to have a profound effect.

The Worst Stuff

1. 300: Rise of an Empire

Stuff a movie with all the pretty pictures, epic battles and vicious combat you want; if there isn’t a single character to care about, none of it will matter.

2. C.O.G.

The trailer for the Sundance Film Festival entry C.O.G. has a degree of charm, but not enough to break through the main character’s arrogance. Had the promo told us why the character even wants to work on the apple farm to begin with, perhaps that would have put the rest of the material in a clearer context. And does David Sedaris really need three title cards?

3. Fading Gigolo

When you’ve got a movie that involves Woody Allen pimping out John Turturro, there’s an inherent curiosity, but as presented in the film’s first trailer, the whole arrangement is a little too awkward to be appealing. Rather than build the characters and the story, it feels as though bits and pieces were haphazardly slapped together, leaving little to latch onto or look forward to.

What are your favorite and least favorite movie trailers this week?

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