The Best - and Worst - Movie Trailers of the Week

The Best - and Worst - Movie Trailers of the Week

Jun 28, 2013

Based on the film’s first trailer, the sex-addiction scenarios in Stuart Blumberg’s Thanks for Sharing could go one of two ways: unintentionally laughable or genuinely bittersweet. This one has a good shot at cracking the top or bottom three along the way, but for now we’re keeping neutral and giving those spots to six far more deserving candidates.

The Best Stuff

1. The Counselor 

It can be tough to connect to a promo when there’s little to no story information, but the first international teaser trailer for The Counselor does such a spectacular job of conveying the film’s tone and intensity that the skeleton of the world becomes so engrossing it leaves you foaming at the mouth for more.

2. jOBS

Unfortunately Ashton Kutcher doesn’t quite disappear into the character as much as he should, but this is the story of Steve Jobs we’re talking about here. jOBS will come with an inherent intrigue for any Apple enthusiast and the effect is as evident as ever in the film’s new trailer.

3. Escape Plan

It’s Arnold Schwarzenegger and Sylvester Stallone -- and they’re kicking some serious you know what -- but even beyond the instant appeal of watching the duo team up to take down an enemy, Escape Plan also actually rocks a clever scenario that’s conveyed exceptionally well in the new trailer. The piece will have you hooked in an instant courtesy of Stallone’s wildly intriguing job description, and then once you’re charmed by the fact that he breaks out of prisons for a living, he finds himself trapped inside an inescapable one. Just the thought of what it might take for him to defy that is the real thrill here.

The Worst Stuff

1. Willow Creek

Is this really the next film from the guy who just brought us God Bless America? Hopes are high that Bobcat Goldthwait has something outrageously innovative tucked away for when the film premieres at Fantasia next month, but for now Willow Creek just looks like a whole lot of trite and painfully unoriginal found-footage nonsense.

2. Blood

There’s one scene in the new trailer for Blood that’s chilling enough to stick with you long after the piece cuts to black, but because the structure of the video doesn’t earn that moment, it winds up only having shock value and not promotional power. When you’ve got characters making decisions this drastic, even if it’s just a trailer, you’ve got to have well-developed motives to back them up.

3. Jug Face

Didn’t we learn anything from The Purge? A clear-cut concept will pull in an audience, especially if it’s good. For all I know Jug Face could be above and beyond The Purge, but I might never know because this trailer doesn’t have a single hook. In fact, it isn’t even clear what the film is about at all. There’s a pregnant character, a pit, and of course a jug with a face on it, but why? What does one have to do with the other?

What are your favorite and least favorite movie trailers this week?

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