The first teaser trailer for Disney’s Frozen will absolutely melt your heart, but it barely got edged out of this week’s top three by another animated trailer that packs a particularly exciting nostalgic appeal.
The Best Stuff
1. The LEGO Movie
If you consider yourself a LEGO kid, or perhaps even a LEGO adult, the first teaser trailer for The LEGO Movie is an absolute winner. There’s the slightest sense that some of the humor might fall a little flat, but we’re only at the teaser stage so the reveal of the characters, the LEGO-piece animation, and those wonderfully nostalgic sound effects make for an excellent start.
2. The Wolf of Wall Street
The first trailer for Martin Scorsese’s The Wolf of Wall Street makes the film feel more like Spring Breakers or The Bling Ring for adults rather than a potential Oscar contender, but it makes for an appropriate marketing starting point. The piece is loaded with famous faces, has an impeccable and infectious beat, loads of outrageous behavior, and two oddball Matthew McConaughey moments. It’s an undeniable attention grabber.
3. The Spectacular Now
Summer 2013 already piled on a slew of elaborate action sequences leaving you yearning for some honest emotion and heart, and the new trailer for The Spectacular Now steps in to fill that void. Not only is the chemistry between Miles Teller and Shailene Woodley particularly charming, but the two are so natural, the footage takes on a deeply engrossing quality.
The Worst Stuff
1. The Hot Flashes
It’s trailers like the one for The Hot Flashes that make you wonder: who are the crazy people in the movie industry that actually think material like this is worth the time, energy and money to make? Apparently something caught Brooke Shields, Daryl Hannah, Virginia Madsen, Wanda Sykes and Camryn Manheim’s eyes, but after checking out The Hot Flashes’ new trailer, you’ll likely just be left writing off their opinions entirely.
2. Killing Season
Unlike the trailer for The Hot Flashes, the one for Killing Season does show signs of having an interesting hook. Unfortunately it also looks as though the idea might not have developed as hoped, leaving Robert De Niro and John Travolta with an unintentionally hokey blemish on their lengthy resumes.
3. The Smurfs 2
In all honesty, I have a major soft spot for animated movies, but the new trailer for The Smurfs 2 is so madcap, unfunny and ridiculous that it’s painful to sit through. The animation and live-action components don’t fuse well in the least and, even worse, most of the characters are so grating that the thought of spending a full feature with them is just out of the question.
What are your favorite and least favorite movie trailers this week?