Both Berberian Sound Studio and The Congress stand out courtesy of curious material, but neither trailer is convincing enough, leaving you intrigued but not sold, and also leaving the top three spots up for grabs.
The Best Stuff
1. About Time
As someone who steers clear of anything Nicholas Sparks or Nicholas Sparks-esque, the new trailer for the romantic comedy About Time is surprisingly charming. The concept is a bit cheesy, but the honest performances and genuinely funny jokes justify it. Plus I enjoy watching Channing Tatum and Ryan Gosling as much as anyone, but it’s also quite refreshing to see Domhnall Gleeson as the guy that wins the girl.
Full disclosure: I’m responsible for one of the quotes, but regardless of my bias how can you deny that the new red-band trailer for V/H/S/2 is one of the most gloriously grotesque horror promos out there? There are a number of shots that cross over into spoiler territory, but for the sake of the momentum of the trailer, they’re exceptionally well used. If you get caught up in the hysteria of these snippets of the film, the full feature will absolutely blow you away.
3. Last Vegas
Apparently Morgan Freeman should just load up on Red Bull and vodkas and make his own feature film that way because he’s an endlessly amusing babbling drunk. Similar to Red, the first teaser trailer for Last Vegas wins big by throwing a group of famous faces into a hilariously unlikely situation. It’s basically The Hangover, but with Freeman, Robert De Niro, Michael Douglas and Kevin Kline; it just has to be, well, legendary.
The Worst Stuff
1. As I Lay Dying
I somewhat regret coasting through high school using Sparks Notes, but the first trailer for James Franco’s As I Lay Dying makes me less remorseful about doing so with the William Faulkner book. Admittedly, that might not be a fair judgment, but this trailer is just plain old boring. Even with being vaguely familiar with the narrative, this selection of clips and voiceover do absolutely nothing to build an emotional connection between the material and viewer, making what should be riveting moments rather hollow. Cool title font though.
2. The Best Man Holiday
A terribly tacky montage and voiceover actually has an upside in the new trailer for The Best Man Holiday – it reminds us that the first film, The Best Man, existed. Sequels, reboots and reunions are fun, but they’re more fun without a 14-year gap between films, not to mention for ones that earned more than $9 million opening weekend. Even worse, this new trailer makes no effort to reel in newcomers. Unless the film’s marketing campaign shows off something to suggest there’s something more to this one beyond being a sequel, The Best Man Holiday will be lucky to resummon that 1999 $9 million audience come November 15.
The first full trailer for Riddick isn’t bad, but it’s just a disappointment in comparison to the teaser. This one is loaded with vicious battles and striking visuals, but they just don’t pack the same punch without the teaser’s exceptionally powerful tone. Whereas the former feels like a mini nightmare, this one is more of a cool-looking VFX/action reel.
What are your favorite and least favorite movie trailers this week?