CinemaCon 2013 just dished out loads of never-before-seen footage for many of the hottest upcoming releases and some of it has already made its way to the Web. Man of Steel nearly came out on top, showing off yet another beautifully moody representation of our new Superman, while The Lone Ranger hit middle ground, presenting more train footage, horses and Johnny Depp, but still falling short of justifying its epic budget. However, one CinemaCon debut did manage to crack the top three while another joined the dregs of the Worst Stuff.
The Best Stuff
1. R.I.P.D.: As someone who knows nothing about Peter M. Lenkov’s comic book and, in turn, has had zero interest in the big-screen adaptation, the very first R.I.P.D. trailer is a wildly engaging nice surprise. It’s a lengthy one, clocking in at just under three minutes, but the piece goes on to earn every second, successfully conveying the details of the colorful scenario by walking through the basics with two very likeable and charming leads.
2. The Hunger Games: Catching Fire: Admittedly this looks more like a trailer for the Mockingjay movies than for Catching Fire, but our very first look at the Hunger Games sequel in action does suggest Francis Lawrence really was the right choice. Not only does the piece open with a scene that functions as a stepping-stone from round one to two, but Lawrence’s shot selection and color palette are right in line with Gary Ross’ choices, while still boasting a unique, effective flare of their own.
3. Star Trek Into Darkness: After putting on one of the more impressive shows at CinemaCon, Star Trek Into Darkness does it again with yet another exhilarating trailer, packed with action and getting an extra boost of an exceedingly strong emotional core. Benedict Cumberbatch’s dialogue is as threatening as ever, John Harrison posing not just the ultimate physical threat but a very deliberate campaign to dissolve Kirk’s control over the situation as well.
The Worst Stuff
1. Syrup: The Syrup trailer has it and then it loses it. Between Shiloh Fernandez’s compelling case and the snazzy graphics, the piece suggests the film could be a flashy tale of a young professional’s budding career skyrocketing him to the big bucks, perhaps in a similar vein to 21. But sadly, in comes the tacky narration and Syrup goes from slick and cool to cheap and unfunny.
2. The Internship: We’ve got our second full trailer for The Internship, but you wouldn’t even know it. The trailer runs with a disappointingly familiar format and insists on rehashing jokes that have already become tired and old. Even worse, when we do get new gags, they’re noticeably similar to the ones we’ve seen before. How many times can the guys play that paddle game in one movie?
3. Only God Forgives: Bronson and Drive are great and all, but they’re not great enough to entice you to look past the fact that the new trailer for Only God Forgives feels more like an effort to rub Ryan Gosling and Nicolas Winding Refn’s unique style in your face rather than highlight the details of the situation, provide access to the characters, and make the viewer care to know what happens next.
What are your favorite and least favorite movie trailers this week?