There’s nothing more satisfying than a week that involves a rigorous search for trailers worthy of Worst Stuff status. Having come up nearly empty-handed, there’s just no reason to knock a piece down when it doesn’t truly earn the title. In honor of this week’s mainly suitable or stellar lot of trailers, the Worst Stuff goes to just a single one with the remaining two slots moving up in the rankings to give a little attention to the honorable mentions.
Far from the Worst, But Not the Best
Copying and pasting is rarely a good thing, but that sensation of being back in District 9 at the 50-second mark is intrinsically enthralling, making you feel as though you're right back home via Neill Blomkamp. Overall, the film’s first trailer shows off some curious tech and a troubling societal divide, but the misstep of not divulging why Matt Damon’s character so desperately needs to complete his mission makes the piece as a whole far less poignant than it could have been.
Being labeled a pervert is one thing, but a pervert, alcoholic, psycho and rude? Clearly James McAvoy’s Bruce Robertson is someone you should keep far, far away from – and I didn’t even mention the kicker. It’s a unique presentation with deplorably mesmerizing results, but it’s going to take a little more narrative to justify such a display of filth. Warning: trailer is NSFW.
The Best Stuff
If the actual feature is as well structured as this trailer, Ron Howard’s Rush could build loads of tension and heart throughout its rousing depiction of this true story. In just over two minutes and 30 seconds, this piece fleshes out both leads and the tense relationship they share while also showing off loads of compelling and wildly aesthetic mid-race footage. Assuming the trailer didn’t give the whole tale away, Howard might have nailed this one in every respect.
2. Now You See Me
The first trailer was intriguing, but this new one earns Morgan Freeman’s opening and closing dialogue with slick editing and an absolutely infectious beat. The necessary plot details are there, but even more impressive is that this Now You See Me promo somewhat takes on the form of a mini magic show of its own, leaving you wondering how exactly they did that.
3. Caroline and Jackie
Caroline and Jackie hit it big with me at last year’s Tribeca Film Festival, and now with it heading towards a May 3 release the film’s new trailer manages to revive similar sentiments, reminding me why I was swayed so strongly last April. This piece appropriately keeps it light on story so it’s got room to pour on the raw emotion. After watching this trailer, you might not know the details of Caroline and Jackie’s situation, but you can certainly feel them.
The Worst Stuff
1. Tyler Perry Presents Peeples
Tacky comedy trailer voiceover is one thing, but tacky comedy trailer voiceover that’s literally stating what’s already printed in big, bold letters is just insulting. Even worse, this trailer for Peeples has nothing more to offer other than the same, tired, unfunny jokes we’ve seen in previous promos.
What are your favorite and least favorite movie trailers this week?