The new trailer for The Mortal Instruments: City of Bones makes strides, presenting the supernatural scenario in a slightly more believable fashion than the last, but it’s the trailer for Tribeca Film Festival entry Raze that came closer to cracking the top three. However, as fun as it is to watch Zoe Bell kick the crap out of her opponents, there’s three other trailers more worthy of this week’s top honors.
The Best Stuff
1. The Conjuring: Based on the film’s new trailer, it’s clear that The Conjuring is packed with every bump-in-the-night scare imaginable, but also something that puts a fresher spin on the whole haunted-house scenario – Ed and Lorraine Warren. The fact that these are two very real people who apparently experienced what most relegate to scary movies is endlessly fascinating and, for the sake of this trailer, seeing them, out of all people, unravel makes the situation feel more controllable and, therefore, all the more horrifying.
2. This Is the End: This Is the End earns a nice laugh through its Pineapple Express 2 April Fools’ gag, but it’s the real thing that’s the bigger winner. Movies boasting major star power and featuring famous faces playing themselves can be a little tacky, but This Is the End looks like it might be the ideal implementation of the scenario. We get laughs at the stars’ expenses, but, at the same time, the guys still feel like real people, not total spoofs, suggesting the full film is more than a gimmick. (This trailer is NSFW!)
3. The Purge: Since news of The Purge first broke, presenting the country as a better place because of a 12-hour period that let folks blow off steam by making the illegal legal was clearly going to be a tough sell. While this very first trailer for the film does struggle with that, it stills rocks an unnerving and tense scenario, some wildly eerie sounds and visuals, and a believable cast, which is more than enough to entice you to suspend disbelief for the sake of enjoying the material
The Worst Stuff
1. The Great Gatsby: Enough with the famous faces, flashy imagery, extravagant sets and snazzy outfits; when are we going to get the hook that suggests the film’s got an intriguing, engaging story to be told? As presented in the promotional campaign thus far, these characters still don’t feel like real people in the least and until they do, there’s nothing there to connect to and no way for the material to rouse much emotion.
2. Percy Jackson: Sea of Monsters: Part of the reason the first Percy Jackson movie worked was because it was an adventurous romp that didn’t take itself too seriously. Clearly Sea of Monsters veers towards the juvenile side as well, but between the abundance of cartoonish characters, tacky VFX and oddball scenarios, this one might be too childish to have as wide of an appeal.
3. Grown Ups 2: The “chocolate wasted” joke again? Really? Based on the sequel’s first trailer, it looks as though the Grown Ups franchise could go two for two, earning spots on both my worst of 2010 and possibly worst of 2013 lists. Yet again, we’ve got a slew of famous faces drowning in painfully unfunny jokes. Even worse, the Grown Ups 2 trailer doesn’t even hint at much of a narrative – it’s merely a montage of drawn-out, laughless gags.
What are your favorite and least favorite movie trailers this week?