There’s no point in aiming for the element of surprise. Clearly Star Trek Into Darkness was snagging a spot in this week’s Best Stuff, but we did have a nice little fight between three upcoming animated films. Epic does continue to grow on us with each new promo, but how can you compare mini-forest people to a snail with racing ambitions and Gru’s minions? If only there had been room for both in the top three.
The Best Stuff
1. Star Trek Into Darkness
Yes, Benedict Cumberbatch, you have our attention. Star Trek Into Darkness wins big again by turning its latest trailer into another villain-driven character piece. Cumberbatch’s voiceover is infectious, making for an ideal build toward the explosive montage that follows. Story and character development combined with mesmerizing high-stakes situations to produce a piece that makes the viewer feel the threat, even before all the details have been unveiled.
Odds are, what we see here in the new green-band trailer for Danny Boyle’s Trance isn’t the whole story, but the piece does a stellar job making this mysterious situation feel tangible. The trailer boasts a beautiful overlap between exposition and the electronic music-powered roll call before leaving you at the apex, with all the characters you just met suffering through a devastating and seemingly irreversible fallout.
3. Despicable Me 2
It wasn’t easy choosing between a charming little snail and those minions, but ultimately Despicable Me 2 felt like the more wholesome entry considering it didn’t feature a snail on speed or a character named Skidmark. But regardless of the comparison to Turbo, the latest trailer for Despicable Me 2 rocks the ideal balance between the world and characters we grew to love in round one and the fresh faces and mission of the sequel.
The Worst Stuff
1. Welcome to the Punch
Unlike the aforementioned James McAvoy-starring Trance, the trailer for Welcome to the Punch is totally unstable. The piece does show off some flashy visuals and intense action, but otherwise all it really achieves is labeling McAvoy as the good guy, Mark Strong as the bad one, and then spoiling the fact that they eventually come together.
2. Hatchet III
Admittedly, I have little interest in the Hatchet franchise, but that should never stop a horror movie trailer from wowing someone with a taste for gore. Whether a story’s got you hooked or not, the opportunity to raise intrigue via a slasher trailer is always there thanks to unsettling visuals – however, perhaps Hatchet III just doesn’t have very many of those because they’re nonexistent in this rather boring new promo.
3. The Colony
Not a bad trailer, per se, but the new promo for The Colony certainly doesn’t do its narrative justice. Rather than highlight what makes the film stand out like the day-to-day life in this particular devastated environment, the nature of this violent threat or the dark tone, The Colony comes across as an old disaster film, with a group on an impossible mission and leaders spitting out tired dialogue.
What are your favorite and least favorite movie trailers this week?