After 88 entries, it’s time for Best/Worst Movie Promos of the Week to get a little facelift and freshen up. While Monster’s University should have led the Best Stuff category for the column’s very first trailer-specific entry, sadly walking through the gates of MU didn’t rouse the same emotions as stepping into the Monsters, Inc. factory. However, three other upcoming releases did manage to step it up just enough to earn the honor being this past week’s best of the best.
The Best Stuff
1. Hours Trailer: It doesn’t suggest the film will be the Impossible of Hurricane Katrina movies, but the trailer for Hours still rocks an emotional and exhilarating scenario. There is a chance Paul Walker’s desperation to save his newborn baby in the wake of the hurricane could dip into melodrama, but it looks as though the choice to focus on that more intimate situation within the context of such an epic event could have wildly rousing results.
2. The Host Trailer: Per usual, the use of a catchy, booming alternative rock song enhances every beat of the new trailer for the next Stephenie Meyer adaptation, The Host, but more importantly the piece also packs a great deal of power courtesy of a wholly engaging core concept and what looks like magnetizing performances from Saoirse Ronan and Diane Kruger.
3. Jack the Giant Slayer Trailer: The Jack the Giant Slayer promotional campaign has finally found an appropriate voice just two weeks shy of the big release. Earlier marketing efforts veered towards the goofier side, totally undermining the film’s perilous action, but recently Warner Bros has been shelling out promos with a far darker tone, upping the suspense tenfold and enticing you to take the CGI giants far more seriously.
The Worst Stuff
1. Mental Trailer: We all need to get silly now and then, but the trailer for Mental is so juvenile and unfunny, it’s annoying. Had the editors made a stronger effort to get the necessary plot points across rather than highlighting the film’s lame gags, perhaps the tale might have been intriguing enough to overlook the lack of laughs.
2. The Company You Keep Trailer: The new trailer for Robert Redford’s The Company You Keep, on the other hand, gets a little too caught up in telling each and every detail of the story. Even in a mere two minutes and 10 seconds there are so many characters and pieces of the puzzle to keep track of that your head is spinning too much to appreciate a single one of them. And it’s too bad too because had the trailer held some of the information back, it would have left the door wide open for trailer number two to build upon what was already established.
3. The Internship Trailer: Looks like we’ve got another dull, predictable commercial comedy coming our way. The idea of Owen Wilson and Vince Vaughn becoming Google interns sounded like a blast, but it looks like the final product will be drowning in ridiculous plot points and dated jokes. What sense does it make for the pair to become interns in the first place? Are we meant to believe Google would ever hire interns who have such difficulty using a webcam? They don’t know who Professor Xavier is? Really?
What are your favorite and least favorite movie trailers this week?