Carrie’s first teaser trailer unveiled at New York Comic-Con made for a good start to the film’s promotional campaign; it just wasn’t enough to crack the top three. Too bad that Evil Dead has yet to hit the Web (in non-bootleg form). NYCC most certainly would have made an appearance in the Best Stuff had that been the case.
The Best Stuff
1. Alter Egos Trailer: An innovative concept on paper gives way to an oddly intriguing trailer. Alter Egos is far from your average superhero movie and is all the more charming because of it. Kris Lemche carries the trailer from an emotional standpoint, giving just enough for the viewer to make a connection, while the editor divulges just enough plot to give you a sense of what you’re in for, but leaving you curious for more.
2. Life of Pi Clip: A lengthy albeit honest introduction from Ang Lee gives way to one of Life of Pi’s most memorable moments. Not only a poignant scene in the film, this clip serves as an excellent promotional tool, too, offering up a taste of the film’s main assets – the main character’s resolve, the wildly impressive CGI and the stunning setting.
3. Skyfall Clip: Want a taste of the action and suspense Skyfall has to offer? This clip is the ultimate. Cutting to black before revealing who she hits would have made for an excellent cliffhanger, but in context, this one will undoubtedly still build to the point that you’re sweating just as much as Eve when she pulls the trigger.
The Worst Stuff
1. Bad Kids Go to Hell Trailer: Cool title, lame trailer and very well likely a subpar feature, too. After far too much setup, the trailer finally jumps into the gist of the story – kids go to detention and die. Nothing is funny, nothing is scary and the tone isn’t consistent in the least, making it impossible for a moviegoer to tell if this film is for them.
2. Nobody Walks Clip: It’s unfortunate that this clip for Nobody Walks wound up in the Worst Stuff because clearly the film features some top-notch performances from Olivia Thirlby and John Krasinski. It’s just too bad the moment is entirely spoiled by distracting profanity trimming. It was as easy as labeling this clip a red-band clip!
3. Life of Pi Featurette: Life of Pi goes 1-2. You know how the flying fish clip showed off an intriguing main character and a stellar CGI? Wouldn’t it have been interesting to learn a little more about Pi Patel or the making of the tiger, Richard Parker? Of course it would! But instead we get this far too broad featurette of talking heads talking about nothing.
What are your favorite and least favorite movie promos this week?