New York Comic-Con is here and new promotional material is slowly being rolled out in honor of the event, but the posters for The Last Stand, Texas Chainsaw 3D and Pacific Rim (see them in our weekly poster roundup) didn’t come close to cracking this week’s top three.
The Best Stuff
1. Paranormal Activity 4 Audience Reaction Trailer: The audience reaction trailer is a Paranormal Activity tradition, and a good one at that. The films do play well at home, but there’s nothing like sitting in a theater packed with shrieking fans. For those who enjoy a good scare, this trailer makes it look like the folks featured are having a blast, so you’ll want to have one, too.
2. The Man with the Iron Fists Posters: Whether you’re into the style, violence and carnage of RZA’s The Man with the Iron Fists or not, there’s no denying that this film has one of the most impressive poster campaigns of the year. The marketing department kicked things off with this black, white and pink gem, and now EW’s got 16 new designs all of which are either appropriately striking or pure works of art.
3. Monsters University Website: Wow. The official site for Monsters University is, hands down, the best movie website out there, and possibly the best college website, too. The designers nail it on a grand scale, offering up an interface that looks, feels and is exactly like any official school site, but what makes MostersUniversity.com particularly special is the absolutely incredible attention to detail. The GRR fraternity, the no-pet rule with an exception for seeing-eye snakes, the four-arm sweatshirt at the MU Store – it’s packed with amusing and charming nuances that’ll have you surfing the site for quite some time and itching for Monsters University’s June 21, 2013 release.
The Worst Stuff
1. Tarzan 3D Teaser Trailer: Who approved the release of this teaser trailer? Or, better yet, who approved this motion-capture movie at all? The CGI is painfully rudimentary, looking more like concept art than the result of a high-tech shooting method. And, even worse, the trailer is literally a two-minute, storyless, dialogueless montage purely dedicated to “showing off” said animation.
2. Gangster Squad Poster: Aren’t there enough cut-and-paste posters out there to show that the format produces flat-out ugly results? By isolating the Gangster Squad stars, their poses look silly and unnatural, but had the design team opted to cut out that oddly placed fiery scene you can barely make out right smack in the middle of the poster, perhaps the rest could have retained a hint of style.
3. The Twilight Saga: Breaking Dawn – Part 2 International Poster: I know The Twilight Saga has never been all that original in the poster department, but come on! Someone took the Eclipse art, flip-flopped Pattinson and Lautner and covered up Riley and co. with the Volturi. Oh, and how could I forget Bella’s new eye color? I bet that took a whole two minutes to Photoshop.
What are your favorite and least favorite movie promos this week?