Per usual, we receive an insane amount of hype around the reveal of the final Twilight Saga: Breaking Dawn – Part 2 poster only to get a design that we’ve seen time and time again. Sure, the franchise has made the big bucks by delivering more and more of the same, but there’s a trio of movie promotions out this week that win big by getting bold, creative and pleasantly surprising.
The Best Stuff
1. Frankenweenie Pet Posters: You probably know that Frankenweenie is about a kid who brings his dog back to life with a science experiment, but Victor has another hobby: making films. And while that passion has flown under the radar during the movie’s marketing campaign, in the full feature, it’s remarkably charming and brilliantly woven into the narrative.
2. The Lone Ranger Poster: My interest in The Lone Ranger since the film was announced? Zero. My interest in The Lone Ranger since the reveal of this poster? Not much higher than that, but this minimalistic approach gets points for being both a visual success and a nice surprise, far more so than the first trailer.
3. Movie 43 Trailer: When it comes to the box office, a massive ensemble cast is a major plus. On the other hand, when you’re desperately trying to cram every famous face into one trailer and convey story basics, things can get sloppy, fast. However, quite miraculously, the new trailer for Movie 43 manages to squeeze in the majority of its star-studded cast, give a general sense of each character's situation and show off some amusing gags all in just two minutes and 29 seconds. Bravo.
The Worst Stuff
1. Silent Hill: Revelation 3D Italian Poster: That’s strike two for Silent Hill: Revelation 3D in the poster department. First it was this disproportionate image with the tacky font, and now we’ve got this lame attempt at a more artistic approach with silly renderings of the characters haphazardly collaged for a heaping pile of nonsense.
2. The Lords of Salem Trailer: Normally anything that says “from the producers of Paranormal Activity and Insidious” would rouse my interest, but “from director Rob Zombie” tends to have the reverse effect. If the new trailer offered a little something in the way of a narrative, perhaps I’d at least give The Lords of Salem a shot. But what can I say? A montage of meaningless bizarre images and some irritating chanting just isn’t my thing.
3. Bigfoot: The Lost Coast Tapes Trailer: Yes, we get quite a few found-footage movies nowadays, but it isn’t fair to brand the entire subgenre tired and overdone due to a few bad seeds. So, for the sake of all found-footage films, watch the trailer for Bigfoot: The Lost Coast Tapes, get a quick laugh, and let’s pretend it’s just one big parody. The trailer is more effective that way anyway!
What are your favorite and least favorite movie promos this week?