The Best - and Worst - Movie Promos of the Week

The Best - and Worst - Movie Promos of the Week

Sep 28, 2012

The seasonal costume stores are open, lawns are decorated and the candy corn is out. Halloween is right around the corner and that means more scary movies! Paranormal Activity 4 takes a huge step up in the promotions department with its brand-new trailer -- and Sinister continues to deliver horrifyingly mesmerizing advertisements -- but three other holiday-appropriate promos landed on top.  

The Best Stuff

1. The American Scream Poster: Talk about a prime piece of artwork for a horror lover. Forget the fact that the new poster for the documentary The American Scream is appropriately packed with every character you’d expect to see at a Halloween haunted house, but it’s also a work of art, one you could hang on your wall and come back to admire time and time again, with tons of details to enjoy. (More: Read our mini review and listen to an interview with the filmmakers from Fantastic Fest.)

The American Scream Poster

2. Stoker Trailer: Nicole Kidman’s involvement almost scared us off, but the first trailer for Park Chan-wook’s Stoker is just too fascinating and enigmatic to pass up. That opening line is just so vicious and then the rest of the piece follows suit. It’s like a far darker and more twisted version of The Addams Family, something that looks to have horrifying and truly disturbing results.

3. Frankenweenie Clip: Movie clips are great and all, but they just don’t have the same effect out of context. This new clip from Frankenweenie, on the other hand, is like a short film in and of itself with an eerily adorable main character: Edgar (voiced by Atticus Shaffer).

The Worst Stuff

1. Vamps Trailer: We’ve still got faith in the much-anticipated (?) Alicia Silverstone and Amy Heckerling reunion, but the first trailer for Vamps certainly makes it tough to keep hopes high. There are a couple charming moments and one or two fresh spins on the vampire craze, but overall it’s unfunny, silly and looks more like something that should be going straight to DVD.

2. Identity Thief Trailer: Not the worst trailer ever, but something about it makes me think Due Date, or really any other unfunny comedy that overuses an actor (or actress) that recently enjoyed a big-screen breakout. Yes, the idea of Melissa McCarthy taking Jason Bateman’s identify is funny, but is it funny enough to sustain a full feature? Based on this trailer, we’d say no.

3. The Comedy Trailer: Do you enjoy the Tim & Eric Awesome Show, Great Job!?. If not, steer clear of The Comedy. Tim and Eric’s Billion Dollar Movie was more than enough Tim and Eric for one year. Sure, this trailer suggests The Comedy has a darker and -- dare I say, more realistic -- tone, but the nonsensical antics are still there and, at this point, we’ve just had enough.

What are your favorite and least favorite movie promos this week?

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