The Best - and Worst - Movie Promos of the Week

The Best - and Worst - Movie Promos of the Week

Jan 25, 2013

This new clip from Movie 43 featuring an entire segment from the star-studded comedy anthology suffers from having been overplayed in the film’s trailers and, overall, just isn’t that funny, but it also likely won’t stop the curious from catching the full movie. Movie 43 slips into theaters with one less Worst Stuff title to its name, but of course that means three other candidates get the opportunity to earn some promotional dishonor.

The Best Stuff

1. The East Trailer: A very smart play for the Sundance Film Festival entry The East. Rather than use its first trailer to convey the central narrative – Sarah Moss’ (Brit Marling) task of infiltrating a group of rebels on behalf of her corporate clientele – it takes a more viral approach, treating the viewer as though he or she is already part of that world and as though this truly disturbing message from the East is just for you.

2. Stoker International Trailer: Nicole Kidman offers up a wildly engaging and deeply disconcerting monologue in a single close-up in the new clip from Stoker, but the beat of the film’s international trailer is too infectious to let her performance snag the honor. The imagery and dialogue is unsettling enough, but then that tune highlights the film’s eccentric tone further, earning each and every critic quote featured.

3. Trance Poster: This design is bound to turn a few heads. When you’ve got white text popping off an orange background, your eyes are instantly drawn to the message, and then once you focus in – wait, is that a face? The aha moment is short lived, but that one little spark could make the difference between opting to see Danny Boyle’s Trance versus something else.

Trance Poster

The Worst Stuff

1. Stand Up Guys Poster: Did Stand Up Guys really just go from that to this? Just because you feature your leads from the shoulders up, that doesn’t mean you’re going to avoid floating head syndrome. Not only is this new poster for Stand Up Guys an ugly design, but it runs the risk of wasting Alan Arkin and Christopher Walken while saying absolutely nothing about the style or story of the film.

Stand Up Guys

2. Olympus Has Fallen Poster: The Olympus Has Fallen trailer may be drowning in unoriginal plot points, tacky dialogue and abysmal effects, but then in comes that inexplicable enthusiasm for tasteless disaster films leaving you with the slightest bit of hope the destruction might be a bit of fun. However, the same rules don’t apply when it comes to the poster, especially when it features visual effects only worth a fleeting glance.

Olympus Has Fallen Poster

3. Death By Voiceover - The Heat International Trailer and Oz: The Great and Powerful International Preview: Voiceover in trailers can work, but it is downright baffling that studios have yet to figure out that the style of the voiceover featured in the latest trailers for The Heat and Oz: The Great and Powerful isn’t always so devastating that it ultimately mocks the material. The voice work in The Heat treats the audience like we’re all completely dense, spelling out what’s happening in the video, while the Oz: The Great and Powerful narrator does just that while also reducing three of the film’s leads to one-dimensional children’s’ show characters.



What are your favorite and least favorite movie promos this week?

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