The Best - and Worst - Movie Promos of the Week

The Best - and Worst - Movie Promos of the Week

Nov 02, 2012

Stoker displayed a nifty trick, linking the release of a stylish poster to a brand new featurette, but another movie dropped an even more appealing poster and two other films debuted far more engaging videos.


The Best Stuff

1. Silver Linings Playbook Clip: It isn’t easy establishing a connection in just one minute and 41 seconds, let alone using a clip that’s completely out of context, but the power of just one relatable element could be more than enough to suck a viewer in, and what’s more relatable than a bowl of Raisin Bran? Raisin Bran plus stellar performances equals total absorption, paving the way to weightier material and a sense of the depth Silver Linings Playbook has to offer.

2. Air New Zealand’s Hobbit Safety Video: Forget promoting The Hobbit: An Unexpected Journey; this video is the ultimate promotion for airline safety. Playing by the rules in the air is no joke, but if more airlines took a cue from Air New Zealand and WETA, at least we’d actually care to pay attention when being told about buckling up, blowing up life vests and other tactics that could wind up saving our lives.

3. The Wolverine Poster: Now isn’t this a nice change of pace from the typical superhero character portrait or unimaginative silhouette? Not only is this watercolor rendering downright remarkable, but it also speaks to the setting of the film. An artful poster that artfully sells a superhero movie and wasn’t released by Mondo, who would have thought?

 

The Worst Stuff

1. Struck By Lightning Trailer: No, it’s not terrible, but the trailer for Chris Colfer’s Struck By Lightning most certainly doesn’t do the feature justice. Even worse, the full film is ripe for being pared down to a trailer. It’s 90 minutes long, packed with snappy dialogue and has a very recognizable cast. How does that equate to a nearly three-minute-long trailer with a dreary pace and not enough Rebel Wilson?

2. The Twilight Saga: Breaking Dawn – Part 2 Clips: A talky, dull Breaking Dawn – Part 2 clip is inevitable, but three in one week? Perhaps “Acting Human” would be amusing if Kristen Stewart wasn’t so lifeless, and it’s just a wonder that even with her new vampire super speed, the pace of Edward and Bella’s conversations hasn’t picked up in the least. But the biggest disappointment of the bunch is this big group scene where Edward manages to recruit an army with the most uninspiring speech imaginable.

3. Oz: The Great and Powerful Poster: A pretty picture doesn’t necessarily translate to a successful advertisement. Based on the trailer, it’s clear Sam Raimi went digital to the max with Oz: The Great and Powerful, but for those of have yet to see James Franco and company in the flesh, this poster certainly might lead them to believe Oz is straight animation.

What are your favorite and least favorite movie promos this week?

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