Note: While not an official promo, Lana Wachowski’s poignant speech at the Human Rights Campaign San Francisco gala will undoubtedly earn her some reverence and, in turn, draw some attention to Cloud Atlas. But again, not an official promo, so the Best Stuff honors had to go to three other contenders, albeit worthy ones.
The Best Stuff
1. Unlock the 007 in You: A little something is telling me this is too good to be true, but who cares? This is the best promotional experience ever, both for the guys participating and for us folks watching the action at home. Forget a two-minute video; I want an entire game show based on this concept, and the background tune while Coke Zero’s at it.
2. Evil Dead Red-Band Trailer: You knew this was coming! The beautifully decrepit set design! The eerie woods! The booming score! The gore! The self-mutilation! The vines! The tongue cutting! Everything in this trailer deserves an exclamation point!
3. Iron Man 3 Trailer: With or without the Iron Man suit, Tony Stark’s been rock solid since day one of this franchise – until now. The first full trailer for Iron Man 3 puts us back in the Marvel universe we’ve come to love, but douses it in a dark desperation suggesting there will be an unprecedented amount of raw emotion in the next iteration.
The Worst Stuff
1. Warm Bodies Poster: What makes Isaac Marion’s Warm Bodies stand out from the supernatural YA book-to-film adaptation lot is how well the romance is woven into the story, which has so much more to say than supernatural creature boy falls for human girl. It’s one thing to release Valentine’s Day-themed art as we near the holiday, but by doing so now, and for the very first Warm Bodies poster at that, it’s establishing itself as a gimmick.
2. Universal Soldier: Day of Reckoning Red-Band Trailer: It’s one thing to highlight a speech in a trailer if the character has something important to say, but not only is the voiceover in the new Universal Soldier: Day of Reckoning red-band trailer almost entirely unintelligible, but it takes away from the one and only thing the target audience is looking for: red-band action.
3. Empires of the Deep Trailer: Unfortunately, poor spending happens in the film industry all the time, but $130 million on Empires of the Deep is just downright ridiculous and insulting especially when there are talented filmmakers out there desperately trying to fill sub-million dollar budgets for projects with far more potential.
What are your favorite and least favorite movie promos this week?