The Best -- and Worst -- Movie Promos of the Week

The Best -- and Worst -- Movie Promos of the Week

Nov 16, 2012

The Twilight Saga may be on its way out, but 2013 looks to be the year of the young adult book-to-film adaptation, and based on the promos that recently hit the Web it will finally be leaps and bounds beyond sparkly brooding vampires.


The Best Stuff


1. ABCs of Death Red-Band Trailer: This new red-band trailer for the anthology The ABCs of Death may not be for everyone, but it certainly has a little something for every breed of horror lover. Who knows what the full feature will amount to, but the way this piece is cut is infectious, offering up everything from vicious dogs to robots with tons of firepower to creepy kids and more, all fueled by outlandish scenarios, vibrant visuals and loads of brutality. Warning: this trailer is NSFW.


2. The Mortal Instruments: City of Bones Poster: The new trailer may fall just short of setting The Mortal Instruments: City of Bones as the next big thing in the world of YA-to-film adaptations, but regardless of how the final film turns out, its poster will forever remain a gorgeous work of art.


3. The Host Trailer: The Host, on the other hand, is looking like a YA adaptation of top-notch quality. Even having read The Mortal Instruments, but never cracking open The Host, the story of the latter is monumentally more riveting as presented in the trailer. Whereas the piece for The Mortal Instruments tells you all the details, The Host lets you experience them through Saoirse Ronan’s character, making it far more powerful.



The Worst Stuff


1. The Host Poster: Then again, The Mortal Instruments beats The Host as far as posters are concerned. Whereas The Host’s trailer craftily offers up all the details of what looks to be a wildly unique story, this poster screams cliché sappy teen romance. Haven’t the designers ever seen a Twilight poster?


2. Oz: The Great and Powerful Poster: Talk about a lame surprise. After offering up one design that looks like an advertisement for an animated film and another that’s inexcusably cluttered, throwing in a third to create one big banner doesn’t make it any better. In fact, it might make them the slightest bit worse as based on the recently released trailer, quite a few of the characters aren’t drawn to scale.


3. The Canyons 1950s Teaser Trailer: Perhaps I wasn’t open-minded enough for The Canyons’ first grindhouse-style teaser trailer, but I refuse to budge on this 1950s one, as there’s absolutely zero promotional value to it at all. For the filmmakers’ sake, let’s hope they’re still in playful promo mode, trying to have some fun with a unique style before pushing to sell what they truly have to offer. However, sadly – and disturbingly – I don’t think that’s the case.

What are your favorite and least favorite movie promos this week?

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