The viral marketing for Anchorman 2: The Legend Continues has started early. Or this BBC News anchorman just had a really off morning.
As you can see below, newsman Simon McCoy is holding a full pack of printer paper, only he is not doing a story about printer paper. He thought it was his iPad. Apparently just as Ron Burgundy would read anything put on the teleprompter, McCoy will hold anything you give him on camera.
Funnily enough, since the segment was a somber one about alcoholism and drunk tanks, people who noticed the gaffe assumed McCoy was drunk on air, resulting in the BBC issuing an official statement about the incident:
This morning as Simon McCoy was preparing to introduce this story, instead of picking up his tablet to hold as he went to air, he mistakenly picked up a ream of paper that was sitting next to it.
In the rush of live news, he didn’t have an opportunity to swap the items, so simply went with it.
Okay, so that's a reasonable explanation. However, knowing full well how silly he looked, McCoy took to Twitter to poke fun at himself in the most Ron Burgundy way possible:
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