Disney made the formal announcement last week that The Avengers would be post-converted to 3-D, which is seemingly a given in today’s cinematic market. For the most part, the thrill of the gimmick is gone due to saturation, but 3-D remains the easiest way for a studio to tack an extra three or four dollars on to every ticket sale. It’s not a decision that sells one more Avengers ticket, but it is one that will inflate the film’s overall box office gross.
As someone who owns Thor and Captain America in the 3-D blu-ray format, I can honestly say that I prefer to watch them both as standard 2-D movies. Thor’s 3-D gets in the way of some of the production design and action staging. Captain America fares slightly better, but its primary reason to exist seems to be so Cap can throw his shield toward the camera every now and then.
Sadly, director Joss Whedon doesn’t sound like he’s tailoring The Avengers for 3-D. In an exclusive with JoBlo.com, Whedon stated, “The Avengers isn’t obnoxiously 3-D.” Okay, but what does that mean, exactly? “There's no, 'Oh look, we're going to spend 20 minutes going through this tunnel because it's in 3D!' And no one is pointing at the screen the entire time. But it's an action movie. Things tend to hurtle toward the screen anyway.”
So, it’s another lazy post-conversion job? There’s a worthless middle ground between what Whedon describes as “obnoxious” (I think of Friday the 13th 3-D and its yo-yo scene) and the immersive experiences of Avatar or Hugo, and too many of today’s post-converted films are noticeably middle-of-the-road. “You could barely tell it was 3-D” is not a great compliment, especially if you’re paying a premium. 3-D should be, by its very nature, a little obnoxious, otherwise, what’s the point?
Avengers News Assembled
-- Much attention has been given to Black Widow’s booty in the promo art for Avengers, so artist Kevin Bolk decided to turn the tables to somewhat disturbing effect.
-- A lot of fans have been curious about Marvel Comics’ plans for the Avengers around the time of the film’s release, and it’s official -- they’re doing another lengthy mega-crossover. Starting April 2012 and running for twelve issues, the Avengers will be taking it to the X-Men in a knock-down, drag-out fight appropriately titled Avengers Vs. X-Men. The series will be the swan song for longtime Avengers writer Brian Michael Bendis, who wraps up his run on the Avengers right as the mini comes to a close.
The Avengers, a Joss Whedon film, stars Robert Downey Jr., Chris Evans, and Chris Hemsworth. There are 129 days until release.
John Gholson is a life-long Avengers fanboy who has previously covered all manner of superhero news at AOL. After dabbling with comic book self-publishing in the '90s, John moved on to study sequential art at the Savannah College of Art & Design, and currently produces a regular web comic, ‘Appetite for Destruction,’ for Tapsauce.com. He’ll also buy any comic with Hawkeye on the cover. You can read his Avengers Countdown here at Movies.com, alternating with ‘The Amazing Spider-Man’ Countdown.