The image you see above is of Tim League, owner and founder of the Alamo Drafthouse and producer on The ABCs of Death (now available on DVD and Blu-ray), reading his twin girls an adorable book about the horrible, horrible ways people die. Showmanship will never be dead so long as Tim League is alive.
Some product tie-ins are a bit of a stretch (here's looking at you, Skyline sex toy) and others just make perfect sense. An ABCs of Death children's book makes perfect sense. Assuming you want to ruin the psyche of the small humans in your life, that is, which is why Drafthouse Films is wisely making the distinction that this limited-edition hardcover is a "grown-up children's book."
The film is an omnibus horror movie with 26 segments in it, each directed by a noteworthy name in the indie and international horror scene, and each features a different style of death themed to a single letter. There are a few letters that fall flat, but overall it's a wild, shocking, and provocative film that has more than enough shorts in it to wow hard-core horror fans-- emphasis on hard-core. If you're the kind of person that only reluctantly dips their toes into horror territory for things like The Grudge or Paranormal Activity, you are not going to like The ABCs of Death. It will disturb you.
If you want this collector's item, you'll have to head to the Drafthouse Films store, as it is indeed a limited-edition book. How limited? Only 666 will ever be made. You can pick it up for $37, which includes a copy of the Blu-ray.