'Self/less' Trailer: Ben Kingsley Gets to Live Forever... as Ryan Reynolds

'Self/less' Trailer: Ben Kingsley Gets to Live Forever... as Ryan Reynolds

Mar 04, 2015

Your new future is here.

At least that’s what Phoenix Biogenic wants you to believe. But that’s where the mystery begins in the new provocative psychological science fiction thriller Self/less starring Academy Award®-winner Ben Kingsley as a wealthy man dying of cancer who turns to the company and its radical medical procedure that transfers his consciousness into the body of a healthy young man (Ryan Reynolds). But all is not as it seems when he starts to uncover the mystery of the body’s origin – and the secrets behind Phoenix Biogenic.

Phoenix Biogenic Campaign

Imagine receiving a mysterious hand-delivered package from Phoenix Biogenic and discovering a cell phone with a personalized text message that reads: “Welcome to Phoenix Biogenic. This phone is the key to your new future. Pay close attention.” That’s exactly what happened to 200 pre-selected candidates as part of the imaginative marketing campaign for the upcoming Focus Features film, Self/less. It happened to us -- see proof below...

 

 

 

The phones were also pre-loaded with art from the film, as well as a link to a Phoenix Biogenic trailer.

Further instructions were promised via text messages leading the recipients to view the trailer below. Check it out.

Self/less in theaters July 31.

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