Warner Bros. may seem to be have franchise-building problems, if only because of the Justice League stuff, but otherwise the studio is doing just fine. It's continuing to churn out Harry Potter, Hobbit and Mad Max movies that we actually want to see, and recently it gave us the beginnings of new Godzilla and Lego movie series. Again, that we're actually looking forward to seeing more of.
The next hopeful franchise the studio is going for is Acme, as in the fictional company from the Looney Tunes animated universe (that we've noted in the past would be a fun place to intern at). Warner Bros. is moving forward with a live-action/CG hybrid that will star Steve Carell and center on a warehouse, presumably filled with anvils and rocket-powered roller skates and whatever else might be found in a catalog geared specifically to Wile E. Coyote.
Interestingly enough, though, Acme will not be about any of the Looney Tunes characters. Never mind that Space Jam is apparently suddenly nostalgicaly popular or that Looney Tunes: Back in Action is in fact an underrated gem. Maybe they'll appear in some form, but probably no more than they did in Who Framed Roger Rabbit?, which also involved an Acme warehouse.
It could be reminiscent of what The Lego Movie does with its world building, based upon a brand and both respectful to that product and very loose and inventive with it. The mastermind producers of that movie, Dan Lin and Roy Lee, are also on board Acme, and now they've hired the screenwriting duo of Ashley Miller and Zack Stentz (X-Men: First Class; Thor) and are looking at the directing duo of Glenn Ficarra and John Requa (Crazy, Stupid, Love).
That's a lot of talent potentially attached to something that could have been easily dismissed a year or so ago. A movie set at the Acme Factory, outside of any wishful thinking that this is the long-teased Roger Rabbit sequel, would sound like a Night at the Museum wannabe, just as Disney's Magic Kingdom did. But until this year, we didn't expect much from a movie adapted from a type of toy block, either.
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