'47 Ronin' Director Carl Erik Rinsch's Mind-Bending Mercedes-Benz Commercial Wants You to 'Escape the Map'

'47 Ronin' Director Carl Erik Rinsch's Mind-Bending Mercedes-Benz Commercial Wants You to 'Escape the Map'

Nov 15, 2011

Mercedes-Benz asked 47 Ronin director Carl Erik Rinsch — who you probably remember from his stunning, futuristic short film The Gift, about a chase between a robot and the Russian police — to create a commercial for their new campaign. Escape the Map definitely draws from sci-fi mind-benders like Inception, but it's every bit Rinsch — who we can't wait to see more from. The movie takes you inside a virtual map of Hong Kong, kind of like being trapped inside Google Streetview. Residents wander around entranced having lost their identity.

The Social Network's Mariah Bonner "narrates" your journey while you desperately choose-your-own adventure to escape the map. The film translates to an interactive game, which you can play on the official website. Check out the film below, but if you're having a busy day, we've also included the short-form commercial clip for your viewing pleasure. Meanwhile, /Film reports that 47 Ronin is shaping up nicely. According to Rinsch, " ... Ronin is looking better each day. Its looking amazing. Universal has been very supportive."

 

 

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