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  • Runtime: 54 min.


Comprised of interviews with Apple's most ardent followers and fanboys, Kobi Shely's feature-length documentary offers a detailed examination of the cult of Mac while exploring the possibility that the company previously defined by its unwaveringly supportive community is fast becoming just another trendy brand. In the early hours of a cool San Francisco morning in 2007, a line of people beginning at the Moscone Conference Center stretches for an incredible ten blocks. This is the site of the 27th annual...more