Using narration in trailers
Using narration in a movie trailer never works – well, almost never. It’s unnatural, tacky and keeps the viewer from detaching from reality and losing him or herself in the experience. Worst of all, not only does the technique hint at potential storytelling problems in the full feature, but it also tends to feel demeaning, as though the audience needs to be spoon-fed this information.
There are countless 2013 promos that flounder courtesy of that all-too-familiar voice, but just a single one that uses it successfully (Nebraska), and it’s because it doesn’t just resort to narration in a desperate attempt to convey the basics; it makes it part of the experience, using it to further build the world and enhance the tone of the film.
IMAGE CREDIT: http://www.visulite.com/shows/01609/headliner_logo.jpg