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Addiction Incorporated


In 1994, scientist Victor DeNoble became the first whistleblower to reveal the tobacco industry’s efforts to manufacture “a maximally addictive” product. Tasked in the 1980s by a major tobacco company to invent a safer form of nicotine — one that would decrease the danger of heart failure while remaining just as addictive (so smokers could live, and smoke, longer) — DeNoble succeeded. But, in doing so, he inadvertently created indisputable evidence that nicotine was addictive, something the tobacco...more

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68 out of 100 Metascore®

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